Who is Your Audience?The key to getting leads to your business is knowing who is your audience? You’ve got to know whom you are trying to reach. Are you trying to reach the awesome stay at home moms, or the 20-30 year old? Or are you looking for other work from home types like yourself? The blogs that perform well are blogs that target a specific group of people. This is basically marketing 101. Herbal Life, Amazon, Bob Proctor, etc doesn’t target people outside of their target market…neither should you with your blog.
What is Your Message?Once you’ve identified your target market, you’ve got to create content that appeals to that group. For example, if you are tennis pro-shop, your content should not only include information on the products you sale, it should also include tips and tricks on improving the backhand, the serve, the forearm, or exercise tips for tennis players. You must add value to your blog readers’ experience. Your blog should be seen as the authority on tennis, which means your pro-shop is the place to come to for right equipment, fit, etc. This establishes your business as an authority on the subject, which separates you from the competition. As I said in my previous post, blogging is a must.
Always Ask For Their Email!Once you’ve decided to target tennis players. Then you create content and value around tennis, the tennis equipment, exercise for tennis players, etc. Always ask for their name and email address! Once you get a name and email, you get to stay connected with your leads. You can send them updates on your blog. You can send updates on any sales, promotions, or special events. This will allow you to deepen that relationship with the client. People want to connect and feel like they are special, and apart of something! So create that for them with value content on your blog, and keeping them up to date.
Connect On Social Media – Call To ActionI can’t say this enough. Look at the multi-billion dollar players in the market… everything is directed to social media. As such, your blog must have links to share to social media. Make it easy for your readers to share with their friends on just about any social media out there. Most companies only focuses on Facebook. Pinterest, Twitter, and Google Plus. Always ask your readers to share your blog posting. Like a good bottle of wine, people love to share! Make it easy for them to do… as it will only bring new readers/leads to your blog. That’s the goal to get leads, and turn them into sales!
These 4 simple blogging hacks are really easy and simple to implement. Make them apart of your social media marketing strategy on a consistent and daily basis. It doesn’t matter if your business is a dry cleaner or small tailor shop down on Main Street. What matters is that you are connecting with people, getting their emails, and creating a relationship with folks that turns into sales. People always buy from folks they know and like. If you don’t know where to start, or don’t have a blog/blogging system, then click here to to learn more.